Benefit from Ed’s extensive experience within the food and beverage sector.
Ed works with food businesses at every stage to help turn ideas into dishes and menus that actually work in real trading environments.
With extensive experience across street food, cafés, and restaurants, Ed supports founders in developing menus that are practical, efficient, and commercially viable — not just creative on paper. His approach balances flavour, speed, cost control, and consistency, ensuring menus can be executed reliably under pressure.
Support typically covers menu structure, dish development, portioning, ingredient selection, and workflow considerations, with a focus on how food will be produced, served, and scaled. Ed also helps refine existing menus that aren’t performing as they should, identifying where complexity, cost, or execution issues may be holding the business back.
Each engagement includes an initial 60-minute consultation to understand your concept, format, and constraints, followed by follow-up support via email to help refine ideas, answer questions, and support implementation once you’ve had time to apply the guidance.
This service is well suited to operators who want clear, experienced input on what to put on the menu — and just as importantly, what to leave off — so food works smoothly in real-world trading conditions.
Foundations menu - £295 (Up to 8 menu items, 5 working days)
Growth menu - £340 (Up to 12 menu items, 7 working days)
Scale menu - £375 (Up to 16 menu items, 7 working days)
Benefit from Ed’s extensive experience within the food and beverage sector.
Ed works with food businesses at every stage to help turn ideas into dishes and menus that actually work in real trading environments.
With extensive experience across street food, cafés, and restaurants, Ed supports founders in developing menus that are practical, efficient, and commercially viable — not just creative on paper. His approach balances flavour, speed, cost control, and consistency, ensuring menus can be executed reliably under pressure.
Support typically covers menu structure, dish development, portioning, ingredient selection, and workflow considerations, with a focus on how food will be produced, served, and scaled. Ed also helps refine existing menus that aren’t performing as they should, identifying where complexity, cost, or execution issues may be holding the business back.
Each engagement includes an initial 60-minute consultation to understand your concept, format, and constraints, followed by follow-up support via email to help refine ideas, answer questions, and support implementation once you’ve had time to apply the guidance.
This service is well suited to operators who want clear, experienced input on what to put on the menu — and just as importantly, what to leave off — so food works smoothly in real-world trading conditions.
Foundations menu - £295 (Up to 8 menu items, 5 working days)
Growth menu - £340 (Up to 12 menu items, 7 working days)
Scale menu - £375 (Up to 16 menu items, 7 working days)
