Brand Development with Ben Rix

Utilise Ben’s extensive experience with building brands from the ground up.

Ben works with food and beverage businesses to build brands that feel intentional, credible, and ready to operate in the real world. His role is to help founders move from an idea — or a loosely defined brand — to a clear, cohesive identity that can be applied confidently across food, space, packaging, and communication.

Rather than focusing on visuals alone, Ben’s approach starts with understanding the business, its ambition, and how it needs to show up. From early-stage concepts and pop-ups through to larger launches and established operators, the goal is always the same: to create a brand that makes sense, feels considered, and can be used consistently as the business grows.

Support is structured across three levels, depending on the stage and scale of the business.

Package Options

Brand Foundations — £995 (Turnaround 2-3 weeks)

For early-stage ideas or small operators

• Brand discovery session

• Naming or name refinement

• Logo (primary mark)

• Basic brand toolkit (colour palette + type direction)

• Tone of voice overview

• Simple launch guidance

Brand Builder — £1995 (Turnaround 3-4 weeks)

For serious openings or rebrands

• Everything in Brand Foundations

• Full visual identity system (logo suite + brand assets)

• Clear brand positioning + messaging

• Tone of voice guidelines

• Launch creative direction

• Social/comms starter guidance

• Basic packaging design (core formats)

• Menu design (primary menu/menu system)

Brand World — £2995 (Turnaround 4-5 weeks)

For medium–large concepts or flagship launches

• Everything above

• Deep brand strategy + narrative

• Full visual system + brand book

• Physical brand applications

  • Food truck exterior design + mockups

  • Packaging design (expanded formats)

• Launch campaign concept

• Merch direction fully integrated into the brand

• Ongoing support through the launch phase

A considered, scalable approach

Each level is designed to meet the business where it is — providing enough structure to move forward confidently, without unnecessary complexity. Whether defining the basics or building a complete brand world, the focus is always on clarity, consistency, and real-world application.

View Ben’s portfolio here ⇪

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